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fresh soap
fresh soap

The Fresh Difference®


Fresh® does not cut corners in the making of our soap. Our ingredients such as plants and other natural elements come from nature.

No Harsh Ingredients

Fresh® will never use harsh chemicals, synthetics, additives or preservatives that may have harmful affects on your body.

Cruelty Free

High standards exist here at Fresh® and we are constantly updated about research and development. None of our products or ingredients are ever tested on animals.

We do not use parabens, sulfates, aluminum or phthalates.

About Us

Our mission at Fresh® is simple. To make natural products for men that smell great and are free from harmful ingredients. The problem with a lot of popular natural bar soaps on the market is they do not last very long. Sure, they may be natural but they melt away fast and are not worth the money.

Some even have instructions to pat the bar of soap dry and store it in a cool dry place! Men should not have to treat their soaps like small children or pets. We knew men want a natural brand of soap that has a great manly scent, but lasts just as long as a traditional bar. Now that we knew the problem, Fresh® set out to find a solution to giving men the benefits of natural products that last at a reasonable price.

fresh difference


Natural Ingredients Taken Out of Soaps

During World War 1 German scientists created a new form of "soap" made with various synthetic compounds due to a shortage of soap making supplies. Detergents were born as a result of this. Most "soaps" that are sold today commercially are really detergents made with petroleum and petroleum by products, along with other harmful ingredients such as parabens.


Most Soap in Fact, is Not Soap

In the United States, since these products are not actually soap but detergents, they cannot by law even be called soaps. That is why all traditional manufacturers call them a "bath bar" or "body bar" since it is not even soap at all. These sneaky commercial "soap" makers even figured out that if they remove the natural moisturizing glycerin in soap, they could then sell it back to you in the form of lotions and creams (more petroleum products) after their soap dried out your skin.

detergent bars


Fresh Natural Soap

Fresh® was born after traditional brands have been stripping us of natural ingredients from our personal care products for decades. At the same time they have been stripping our skin of its moisture with their harsh chemicals to make products cheaper and sell us back the moisture. Fresh® set out to make products with natural ingredients and manly scents that last just as long as these chemical detergent bars, but without the parabens and chemicals. Turns out that was no easy task, as the chemicals and removal of glycerin is actually what makes these bars last so long. After a lot of formula trial and errors, the solution (along with a trade secret formula) was to triple mill our soaps. This ensures our soap bars last 3 times longer than the leading men's soap. The result is a long lasting natural bar of soap that moisturizes and nourishes skin and leaves you smelling great!

Body Products Made for Men's Skin

Fresh® soaps and personal care products are specially formulated for men's skin. We chose ingredients from nature that have great benefits for your skin and smell great.